Put a Pin in it. Pinterest goes presidential! April 11, 2012
I first heard about Pinterest, the virtual pin board and online scrapbooking site, early last year from a good friend who is the quintessential socialmedialite (Did I just make that up?) @iamtaneise. My response to her at the time was mixed. On one hand, I thought it was a good idea, and wondered why I hadn’t thought of it. On the other hand, I cringed because I thought about how overly social and connected I am these days, especially with the amount of time I spend on Twitter, Facebook, Instagram, YouTube, and the list goes on. So, I put a pin in it for later.
Fast forward to two months ago, the office social media expert @coreylark mentioned Pinterest to me again. This time, I listened to why I should be pinning, the types of things to pin and how to create a following of fellow pinners. I went home that evening and gave it a try. I explored and realized I already had a following of my own, my friends were following me even though I had pinned nothing, wow! I felt the type of shame you feel when your mother-in-law visits unexpectedly, and you haven’t had time to do a proper house cleaning. As if someone had just peeked through my looking glass and I was undressed. And undressed for the occasion is not allowed in my fashionista lifestyle! Therefore, I felt the immediate responsibility to “dress up” my Pinterest page for all of my fellow pinners to see.
With the pressure on, I began to researching what Pinterest was all about. I’m not sure if it was because I was looking for it, but it felt as if all of a sudden Pinterest had begun PR/marketing warfare. Everywhere I turned there were articles, seminars and how-to-guides on Pinterest. I came across one article in particular on the HubSpotBlog, “The Ultimate Guide to Mastering Pinterest for Marketing,” that started the pinwheels in my brain to spin in a different direction. This was the beginning of my change of thought about Pinterest.
It wasn’t until I read the Wall Street Journal article, “Pinterest’s Rite of Web Passage – Huge Traffic, No Revenue,” that I really changed my thinking about this newest social media craze. The story helps to depict Pinterest as more than a temporary fad, and I learned how one of my favorite stores – Nieman Marcus – is using the site.
My thinking about Pinterest now is two-fold: I can use it personally to pin all the things I love, and I can also think of ways my clients can use it to tell their stories and connect with their target audiences. Now, that’s a win-win.
If you’re not yet sold on Pinterest, think about this. Just last month, Pinterest attracted 17.8 million users during the month of February according to comScore, Inc. To put that into perspective, that’s more than double the population of the most populous city in the U.S. and the largest city in the Empire State: New York City. And as if that isn’t enough, according to CNN, President Barack Obama racked up 2,000 Pinterest followers on March 27, 2012, the day his campaign announced their presence on the site. With the presidential stamp of approval, and Pet Lovers for Obama board, you must check it out.
I’m pinned, are you? I can’t wait to read your comments on Channeled Thoughts or via @malizy. Let the conversation begin…