Have You Seen This? Movies With PR, Ad & Marketing Themes April 27, 2012
Last weekend, I watched the 1996 movie, “Jerry Maguire” which features Tom Cruise as Jerry Maguire, a successful sports agent who gets tired of what his profession has become and writes a memo that describes what he hates about the sports agent/marketing industry which ends up getting him fired from his job. If you haven’t seen it, I highly recommend it!
The movie was great and it made me want to locate other movies that center around public relations, marketing and advertising themes. After some research and a few movie-watching sessions at home, I chose four movies that I believe do a great job of showcasing what individuals working in these professions do for a living. Below are my picks.
1. Wag The Dog (1997)
This movie stars Dustin Hoffman and Robert DeNiro and is centered around a Washington, D.C. political consultant and PR professional who works on the president’s re-election campaign that convinces the public that there is a fake war between America and Albania in an effort to distract the public from the President’s personal scandals. I thought this movie showed how effective communication can be if you know your audience.
2. The Social Network (2010)
I am sure most of us use the very popular social media platform, Facebook to connect with our friends, family and associates. This movie explains how Mark Zuckerberg and a few friends started the social networking website. One cool aspect of the movie is that Mark Zuckerberg, played by actor Jesse Eisenberg, used Harvard University’s The Harvard Crimson newspaper to keep students updated about the website, advertise and garner feature stories about himself.
3. Thank You For Smoking (2005)
Aaron Eckhart plays the role of Nick Naylor, a PR professional and tobacco lobbyist that defends the rights of smokers and presents the tobacco industry in a positive light. Nick and his colleagues develop strategies on how to make the product more appealing to the American public and one of these strategies includes going to Hollywood to get a movie producer to include characters smoking in his latest film. The movie is engaging and a hilarious examination of the Washington lobbyist world.
4. All The President’s Men (1976)
This movie centers on the investigation of President Richard Nixon and the Watergate Scandal of 1972-1973. If features actors Robert Redford and Dustin Huffman playing the roles of Washington Post reporters Bob Woodward and Carl Bernstein who investigated a burglary at the White House that later became a political scandal that resulted in the resignation of Richard Nixon in 1974. The movie also showed how the White House’s PR specialists dealt with crisis communication during that tumultuous time period.
If you have not seen any of the films mentioned above, make sure to check them out and let me know what you think. I’d love to hear from you, tweet me at @stephenfashoro or comment below.