Social Media Sites to Build Your Brand

By Stephen Fashoro

Social media has become a very important part of American culture. Through these sites, users can connect with friends, family and share ideas and information with others around the world. Social media has also become an essential tool for businesses to connect with current and potential customers. While Facebook and Twitter are still two of the most popular social networks, there are others that continue to grow in popularity that can offer businesses a new avenue to reach their audiences.

Here are a few social networks that are rising in popularity and garnering millions of followers.

Visual is taking over and Pinterest is leading the charge. Pinterest is­ a visual bookmarking social network that provides a great avenue for businesses to showcase their brand and company culture. Pinterest allows users to post or “pin” photos of things they like, creating a virtual pin board, and “follow” pin boards created by others. Users can also “re-pin,” comment on and “like” other user’s pins. Pin boards are often centered around hobbies, interests, events, and other brand/industry-related things. Pinterest for companies and brands is all about being creative and figuring out what resonates with your target audience and how to engage them visually. Southwest Airlines is a great example of a company using Pinterest effectively.


Instagram is another social network that’s capitalizing on the visual trend. This mobile app allows users to take photos, apply a “cool” digital filter, and then share those photos with their followers on Instagram. The app is also integrated with Facebook, Twitter, Foursquare, Flickr, and Tumblr, so you can share photos on multiple social networks straight from Instagram. And, the best part is you don’t have to be a great photographer, the app does all the work. Companies can use Instagram in a similar fashion to Pinterest – to showcase their brand and company culture.  They can take and share photos of projects, staff, events, and other things that represent their brand. Sharing photos like these can make your company seem much more human and engaging. The more you get people to like your company/brand, the more likely they will want to do business with you. Take a look at Nike’s Webstagram page to get an idea of what they are doing with Instagram.

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