Give thanks, PR style

By Amoya Edward

Thanksgiving is upon us, and you know what that means – time to eat! And, give thanks of course.

To join in the spirit of Thanksgiving, I’ve compiled a list of things that I’m most thankful for, that help me get through the everyday PR grind – and I received a bit of help from a few other OCGers too.

Yes, we might be able to do our jobs without some of these things, but we’re so thankful we don’t have to. Here’s what we’re thankful for:

Google Reader: My day can’t start without a look at my Google Reader. It’s a great organizer for my daily reads, as well as an awesome tool for news monitoring for clients.

Outlook Calendar: Our digital director of communications, Corey Lark says, “I’m thankful that Outlook syncs my email and calendar between my iPhone and computer, it helps keep me organized and plugged 24/7.” I couldn’t agree more!

Fun Atmosphere: Now, I can’t speak for all PR pros and agencies, but here at OCG we have a “work hard, play hard” mantra, which creates a fun and inviting atmosphere. Our second in command, Malizy Scruggs says she’s thankful for, “working with people who like their job.”

Our Clients: Without them, there would be no OCG. We’re very thankful for the amazing companies and organizations that we get to work with on a daily basis. Our president, Tonya Veasey and everyone else at OCG would like to say thank you, we’re so blessed to do work for each of you.

AP Stylebook Online: The AP Stylebook is a PR pro’s BFF, but the ability to access it online? Well, that’s almost soul mate status. As quickly as people head to Google to research something, it’s great to know I can head over to a website to access AP rules quick and easy. I think our whole office is in agreement on this one!

CisionPoint: From our interns, to our senior account executives, we LOVE Cision here at OCG. This media list building savior makes life that much easier.

Social Media Monitoring and Analytics Tools: Second on Corey’s list of thanks – she’s thankful for, “social media monitoring and analytics tools (like SproutSocial and TweetDeck) help make my job easier.”

Wi-Fi: I think this is something all professionals can agree on. OCG account executive and public participation team member, Breanna Standifer says she’s thankful for Wi-Fi and laptops. When she’s working out in the field, she can set up anywhere and actually get work done away from the office.

The “Gift of Gab”: Some of us have it, and some of us wish we had it. I give thanks for the ability to enjoy talking to people – it’s a must in this business.

Sleep! (When we get it): Sometimes we work long hours for our clients, sometimes we stay up at night thinking of our clients and what we can do to keep our company successful. On top of this, we have families and pets to take care of (yes, our furry friends need love too). These sleepless nights make a good night’s rest a luxury. When we get it, it’s wonderful. Hopefully we can do some catching up over the long weekend!

Starbucks runs: These days don’t come often as they should, but when its time, its time. It’s a great thing to know we can go a couple blocks down West 7th to grab our favorite caffeinated beverage to get that extra “va-va-voom” to get through the rest of the day.

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