5 Ways “The Voice” is Like PR December 3, 2012
By Breanna Standifer
I am a music nut! So, one of my favorite shows on television right now is NBC’s “The Voice.” When I watch TV shows, I always try to look beyond the obvious to find meaning. And, when I relate “The Voice” to the business of PR I realize there are some similarities. There may be more self-proclaimed singers then public relations firms, but both jobs require you to be prepared, informed and confident.
What can PR professionals learn from a show like “The Voice?”
- First impressions are everything. During the blind auditions, contestants have a short amount of time to impress the judges, and be chosen. Make sure you always present your best. First impressions set the tone and lay the foundation for relationships with current and future clients.
- Build a great team. On “The Voice,” the key to winning is assembling a unique team that will exceed viewers’ expectations. In PR, a dynamic team is necessary to meet the varying needs of each client. Look for individuals that work well together and specialize in key areas. When you combine each person’s ability, you create a blueprint for success. Go #TeamCeelo.
- The final performance is what matters. Clips of contestants’ practice sessions are always shown, some great, some not so great. Preparation is very important, but the final performance receives real judgment. Sometimes you only get one real opportunity to impress your client, so go above and beyond to leave a lasting impression.
- Accepting constructive criticism will take you far. After every performance, contestants have the opportunity to hear comments from each judge. Those who accept and apply constructive criticism tend to go further. Those who take comments personally will find themselves repeating bad habits without positive results. Give co-workers and clients an opportunity to give input because applying positive criticism will only make you better.
- Know your voice. Each judge, Adam Levine, CeeLo Green, Christian Aguilera and Blake Shelton, are established and recognize their roles on the show and in the industry. You cannot best serve clients if you have an identity crisis. Determine who you are as a company, identify the services you can and cannot provide and capitalize on your strengths.
Now that I have found so much meaning in “The Voice” I will spend more time the next couple of weeks rooting for my favorite contestants. “The Voice” comes on Mondays and Tuesdays at 7 p.m. — take a look and let me know if you can find additional similarities in PR or your business. Comment below or tweet me at @bmstandifer (during “The Voice” expect to see plenty of Go #TeamCeelo).