‘Multicultural’ Archive

Making the Business Case: Why speak directly to multicultural audiences? June 28, 2012 No Comments

TweetHispanics are big business according to a report recently released by Nielsen on the “State of the Hispanic Consumer: The Hispanic Market Imperative.” The report confirms what researchers have been projecting for some time now; the U.S. Hispanic population is growing at a dramatic rate towards ethnic plurality. As a result, the future of the [...]

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