‘Public Relations’ Archive

5 Ways “The Voice” is Like PR December 3, 2012 2 Comments

TweetBy Breanna Standifer I am a music nut! So, one of my favorite shows on television right now is NBC’s “The Voice.” When I watch TV shows, I always try to look beyond the obvious to find meaning. And, when I relate “The Voice” to the business of PR I realize there are some similarities. [...]

Give thanks, PR style November 21, 2012 1 Comment

TweetBy Amoya Edward Thanksgiving is upon us, and you know what that means – time to eat! And, give thanks of course. To join in the spirit of Thanksgiving, I’ve compiled a list of things that I’m most thankful for, that help me get through the everyday PR grind – and I received a bit [...]

8 Ways to Build a Powerful Brand October 22, 2012 No Comments

TweetBy Larry Powell You hear a lot these days about branding. But individuals and businesses alike often misunderstand this term. Many think branding is a company’s logo or the products or services it sells. However, a brand is actually something quite different. Simply put, a brand is what defines you. It is your image and [...]

Find the Scandal in Your Agency October 11, 2012 No Comments

TweetBy: Amoya Edwards The fall season marks the return of a few of the best things in life: the best fashion, the best weather and the best TV shows. During the fall, ABC has my full attention every Thursday. I’m tuned into Grey’s Anatomy and (most importantly) my new favorite show, “Scandal” – the drama [...]

What’s all the hype? August 27, 2012 No Comments

TweetIn case you haven’t heard, China is the fastest growing economy in the world and second largest economy behind the U.S. There are more than 1.3 billion people who call China home.  Those of us in the people business understand the magnitude of those numbers. That’s why I spent 14 days in China visiting with [...]

AP Style Words That Give Me a Headache July 31, 2012 1 Comment

TweetBy Stephen Fashoro For public relations professionals, broadcasters and journalists, the AP Stylebook is considered the go-to manual for checking grammar, punctuation and principles and practices of reporting. As a writer, I’m often challenged when words are changed yearly to reflect AP Style. For example, one of the biggest changes that I can recall being [...]

We Are PR. We Are Full-Service. June 12, 2012 No Comments

Tweet Did you know that Open Channels Group (OCG) is a full-service public relations agency? We’ve increased our capabilities in 2012 and are fired up about what that means for our agency and our amazing clients. Keep reading to get a taste of what full-service means at OCG. We Put the PR in PR. It’s [...]

Motherhood: Real Life PR Prep May 24, 2012 2 Comments

TweetBy Breanna Standifer After returning from a year-long career break when my second child was born, I am learning more and more how personal life experiences prepare you for transition, especially when entering back into the workforce. I’ve always had respect for stay-at-home moms, but respect and real life experience are two totally different things. [...]

Have You Seen This? Movies With PR, Ad & Marketing Themes April 27, 2012 No Comments

TweetLast weekend, I watched the 1996 movie, “Jerry Maguire” which features Tom Cruise as Jerry Maguire, a successful sports agent who gets tired of what his profession has become and writes a memo that describes what he hates about the sports agent/marketing industry which ends up getting him fired from his job. If you haven’t [...]

Where are all of the Male PR Professionals? April 4, 2012 No Comments

Tweet I recently read an article on Ragan’s PR Daily.com   that referred to public relations as being a ‘pink ghetto’  because of its prevalence of female workers. According to a study conducted by Ragan.com, the percentage of women in the industry is as high as 85 percent. In addition, Ragan.com reported that 73 percent of [...]

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