‘Public Relations’ Archive

Defining PR March 19, 2012 No Comments

TweetHow does one define public relations?  That’s the question that the Public Relations Society of America (PRSA) set out to answer last year.  PRSA had last updated its definition of public relations in 1982.  That version went like this: “Public relations helps an organization and its publics adapt mutually to each other.”  Hmm, OK. We [...]

Five Ways to go from Intern to Employee March 1, 2012 1 Comment

TweetA wise man once said, to make your next move your best move. I’m 75% sure that wise man’s name is Clifford Harris, also known as rapper T.I., but who’s judging? I took heed to that quote. After four months of job searching upon graduating from the University of North Texas in May 2011, I [...]

A Multicultural PR Success Story February 6, 2012 No Comments

TweetAs I celebrate the achievements of African Americans and their contributions to American society this Black History Month (BHM), I look to see how businesses are honoring BHM and developing campaigns around it to reach their African American audiences. I did a quick Internet search, which pulled up companies like AT&T and Coca-Cola that are [...]

Twitter and Censorship: Social Suicide or Progressive Compliance? February 1, 2012 No Comments

TweetLast Thursday, everyone’s favorite micro-blogging site announced very interesting news. In a post titled, Tweets Must Flow, Twitter let the world know that “they give themselves the ability to reactively withhold content from users in a specific country– while keeping it available in the rest of the world.” They also “built in a way to [...]

AT&T 28 Days Kick Off Event January 20, 2012 No Comments

TweetExcitement filled the room as guests began to arrive for the AT&T 28 Days kickoff event on Monday – Martin Luther King Jr. Day – at the House of Blues Dallas. AT&T started the 28 Days campaign in 2009 as a celebration of Black History Month, with the goal to motivate its consumers to use [...]

The Circle of Life: How to Reach Your Targeted Audience December 21, 2011 No Comments

Tweet As 2012 nears, organizations like Open Channels Group begin strategizing new techniques to keep our targeted audiences’ interest. One of our commitments as a brand is to continually engage and understand audiences that reflect our niche, multicultural communications. However, with the increasing growth and influence of the multicultural community, what a challenging task that [...]

Corporate Social Responsibility – How important is it? October 3, 2011 No Comments

TweetCorporate social responsibility (CSR) plays an increasingly prominent role in the corporate world today.  Companies are investing more money and resources than ever before into CSR, and key strategic decisions are frequently guided by CSR considerations. In its simplest form, CSR is based upon the principle that corporations have an obligation to give back to [...]

Bloggers and Online Communicators Play Key Role in PR Outreach No Comments

TweetIn public relations, establishing working, personal relationships with the media is key to gaining coverage for a client. In the last few years, establishing these types of relationships with bloggers and online-only news publications has become very important in getting the word out about a client and their projects. With the continual decline of the [...]

Next Lunch and Learn: Navigating the New Media Landscape No Comments

TweetSocial media has changed the landscape of public relations. More than 65 percent of online adults say they use a social media site according to a report by Pew Internet. That’s a lot of people! This rise in social media has caused a fundamental shift in the way people receive and share information. As a [...]

My 2011 NABJ Convention Experience August 31, 2011 No Comments

TweetI recently had the opportunity to attend the 2011 National Association of Black Journalists (NABJ) Convention and Career Fair in Philadelphia. My personal goal while attending this convention was to network with influential reporters and bloggers from around the nation, tell them about OCG and see if there were opportunities for both parties to work [...]

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