‘Strategy’ Archive

8 Ways to Build a Powerful Brand October 22, 2012 No Comments

TweetBy Larry Powell You hear a lot these days about branding. But individuals and businesses alike often misunderstand this term. Many think branding is a company’s logo or the products or services it sells. However, a brand is actually something quite different. Simply put, a brand is what defines you. It is your image and [...]

The Perfect (brain)Storm September 4, 2012 No Comments

TweetBy Breanna Standifer Brainstorm. For some, this word creates a sense of excitement – they jump at the chance to flex their creative muscles and participate in the collaborative process. For others, it makes them want to crawl in a hole and hide. It can be intimidating sitting in a room of people (some with [...]

An Entrepreneur State of Mind April 24, 2012 No Comments

Tweet You’ve probably heard Jay-Z and Alicia Keys talk about their “Empire State of mind” – well, I have an “entrepreneur state of mind.” I may be a young professional, but I have dreams of eventually becoming an entrepreneur and becoming my own boss. As a 23 year-old recent graduate, my current focus is experience. I’m [...]

Five Ways to go from Intern to Employee March 1, 2012 1 Comment

TweetA wise man once said, to make your next move your best move. I’m 75% sure that wise man’s name is Clifford Harris, also known as rapper T.I., but who’s judging? I took heed to that quote. After four months of job searching upon graduating from the University of North Texas in May 2011, I [...]

A Multicultural PR Success Story February 6, 2012 No Comments

TweetAs I celebrate the achievements of African Americans and their contributions to American society this Black History Month (BHM), I look to see how businesses are honoring BHM and developing campaigns around it to reach their African American audiences. I did a quick Internet search, which pulled up companies like AT&T and Coca-Cola that are [...]

The Circle of Life: How to Reach Your Targeted Audience December 21, 2011 No Comments

Tweet As 2012 nears, organizations like Open Channels Group begin strategizing new techniques to keep our targeted audiences’ interest. One of our commitments as a brand is to continually engage and understand audiences that reflect our niche, multicultural communications. However, with the increasing growth and influence of the multicultural community, what a challenging task that [...]

The Importance of SEO December 13, 2011 No Comments

TweetThere are billions of Web pages on the Internet.  The hope of someone finding your website without any help is like someone trying to find a needle in a haystack.  In today’s business world, you need to invest in an online strategy in order to be found.   Search Engine Optimization (SEO) is at the top [...]

Corporate Social Responsibility – How important is it? October 3, 2011 No Comments

TweetCorporate social responsibility (CSR) plays an increasingly prominent role in the corporate world today.  Companies are investing more money and resources than ever before into CSR, and key strategic decisions are frequently guided by CSR considerations. In its simplest form, CSR is based upon the principle that corporations have an obligation to give back to [...]

Powerfully Positive: Creating your World with Positive Thoughts June 21, 2011 4 Comments

TweetAt an early age, I was often recognized for my passion for life and positive attitude.  Growing up, I learned the importance of thinking positive and how my thoughts shaped my life and paved my future in relationships, my career and how I viewed the world around me. All of our feelings, beliefs and knowledge [...]

Giving Back is Good Business April 18, 2011 No Comments

TweetLast week, OCG announced its new pro bono client for the year, Recovery Resource Council (RRC) and I had the good fortune of not only writing the news release but also participating in the kick off meeting with RRC’s team.  During the meeting, Tonya (President and CEO of OCG) explained her motivation for starting the [...]

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